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Rueckheim & Brother company, and business boomed. The partnership fizzled but his younger brother Louis joined him to begin the F.W.

With help from a partner, he started a confectionary business that churned out popcorn accented by molasses. It all began with Frederick William Rueckheim, a German immigrant who moved to Chicago to help clean up the city after the great fire of 1871. “Cracker Jack brings back memories to everyone of a certain age,” he said.

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Davis also became a charter member of the Cracker Jack Collectors Association, created an innovative website for collectors, and has contributed to numerous magazines as well as the book The Cracker Jack Collection: Baseball’s Prized Players, silver winner for the Benjamin Franklin Award of the Independent Book Publishers Association in the sports category. When Davis spotted collectible Cracker Jack prizes during his travels, a passion was stirred that would stay with him for years.ĭavis, director of the Louisiana Center for the Book in the State Library in Baton Rouge, now has an enormous collection of Cracker Jack prizes, lagniappe that were included inside every box of Cracker Jack popcorn and peanuts since the early twentieth century. But collectors seldom seem able to restrain themselves to one item. He perused garage sales and antique stores until he’d amassed a large collection. Like most collectors, Jim Davis started with one category: antique toy marbles.